Following are two very good examples of business in Jordan that helps in the Globalization race:
1- The Pharmaceutical Industry: http://www.oxfordbusinessgroup.com/weekly01.asp?id=2997
2- Abo Al-Adas, the Tomato exporter: http://alghad.jo/?news=181732
The Pharmaceutical Industry in Jordan is one of the very interesting phenomena in our small country. They started in the 1960s, I think Dar Al-Hekma was the first and they had a good profitable beginning. Just by the laws of market, many other entrepreneurs started their own pharmaceutical factories, and lo and behold, 50 years later, we have a whole industry. Jordan alone has 16-17 pharmaceutical companies, some of which are leading exporters of medicine to the Arab world, and even Europe and soon the USA.
I think Pharmaceuticals is a great example for other industries – we need to start seeds today in Jordan that will grow and provide good country-income of foreign currency. (Now of course, just like in any industry where you have many companies, some are excellent, and others are very very bad – some treat their employees well, and others use them miserably… but the market always proved to be a good judge: only successful well-managed companies can survive with competition).
Since there are many local markets, the marketing and sales practices of these companies in the local market are very efficient. My wife happened to work in these companies, and from what she explains, the competition has pushed these companies to fine-tune their processes so much, mistakes and errors are caught quickly. Unfortunately, this also has evolved into “soft-bribing” doctors to get their recommendations. Soft-bribes are like “sending a professor to Italy for a ‘medical conference’ for 2-3 days, along with his family”!
Here’s a very good article and analysis of the Pharmaceutical Industry in Jordan by the Oxford Business Group: