So much has been said and done before, during and after the recent pronouncing of Petra as a new wonder of the world. It’s been a little over a month now since Jordanians and other nations were skeptical as to whether the new attribute Petra has assumed would actually result in more tourists and more revenues, especially considering all the controversy surrounding the legitimacy of the competition.
So what did all that result in? Could it be that Jordan has already started reaping the fruits of its labor so soon? Apparently yes.
In 2006 Petra received 359,000 tourists, whereas the same number of tourists, 350,000 was achieved in the first half of 2007 alone. The announcement also revealed that in July alone, more than 36,000 people have visited Petra, according to a recent announcement.
In another article, hospitality executives working in Petra-based hotels, states that occupancy rates in of their hotels reached a 100% for the next few months.
Jordanian efforts to enhance Petra’s rank amongst other global tourist destination have gone beyond the traditional marketing means, as a blog dedicated to Petra has been newly launched on behalf of the Jordan Tourism Board, by the Brighter Group, a UK-based marketing communications company specializing in travel, tourism, and hospitality.
So far it’s looking good for Petra and the best is yet to come. Hooray for Petra, again!